My New Logo and Giving Up Control

For years I have been trying to make a logo for myself and my website. I’ve had various ideas, and I’ve attempted making one multiple times. But I’ve never been happy with anything, and I always end up putting it off. I find it easier to say I’ll do it latter when it’s a project for me and not a client.

It reminds me of one of my friends who owns a custom cabinet business. He makes gorgeous cabinets, but when I went to his house I noticed he had really old, outdated cabinets. I asked him about it. He said he always puts off making his own cabinets. He said he makes cabinets all day long and when he gets home he wants to relax, not make more cabinets. I felt the same way about my logo, that’s one of the reasons why I haven’t had one.

A few weeks ago I decided it was time to make one. So I started thinking about ideas, and then I sketched a few out. Once I had a rough sketch of something I liked, I went into photoshop  and illustrator and started making the logo.


A few of my early logo sketches.

After a few hours of this process, I still didn’t have anything I liked. I got really frustrated and posted my frustration on Facebook. That’s when I had a few people reply saying they could help. Normally I’d just say, “No thanks”, and tell them I wanted to do it myself, but this time I figured why not let someone else try. After all, it’s been years and I still don’t have a logo. I thought maybe I need to let it go, and give up control to someone else. It was hard to do, but it was the right thing to do because I was stuck.

I ended up giving control to Jon Keck, from Keck Creative. I didn’t give him any direction, other than warning him that I hate everything and I’m picky. He took on the project and very quickly sent me a logo.


The first attempt.

I didn’t like it. I liked the idea, and it was similar to one of my sketches, but it just wasn’t what I was looking for. Jon then asked the right questions, for example “What was I looking for?”, “What did I like or dislike about the Logo?”, “How would I want it changed?”, “What colors and styles do I like?” etc…

I answered his questions and gave him some direction, and again he quickly came back with 3 more logos.


3 more attempts.

I didn’t like the first two, but the last one was pretty good. We chatted over Facebook and I had a few suggestions and tweaks. He made the changes, and we chatted about them again, and we ended up with a Logo I liked.


The tweaked logo.

The sense of relief of finally having a logo was great, it was a burden lifted off my shoulder. Giving up control, although it was hard, actually was the best thing I could do. Jon made it easy, he worked quickly, took criticism well, and asked the right questions and in the end, delivered a great logo. If you are looking for a logo, check out his Facebook page

When I told Jon what I wanted the logo for (an animated open for all of my videos) he said he’d like to try the animation too. He asked what I was thinking of and I told him what my plan was, and we were both on the same page.

He made a few animations, I made some suggestions, and I also told him to try whatever he wanted. Once we had a few versions done I posted them on a few social media sites and asked people to vote on their favorite one. That was a fun experience, and people actually picked my favorite one. Another good thing about that experience was to get feed back from people. One of my friends made a suggestion about the .com placement in my logo. I had asked Jon to move it and we discussed it’s placement earlier. Having someone else point it out made us think about it again, and in the end, we decided to change it. Once again, giving up control and letting others have a say turned out to be a good thing.

Once we had the final logo, Jon sent me all the files for the logo and the animation. They were organized and clean. He also designed the icon for my new App (coming soon).


My App logo, I may also use it as a bug for my videos.

I was happy with the whole experience and Jon did a great job. So the moral of the story is, if you get stuck on a project, or seem to always push a project off to the side, maybe it’s time to give up control and let someone else take over. It worked out great for me, and now I finally have my logo.

Thanks Jon.


My final Logo.


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