I had to make an opening video for a companies World Conference. The CEO gives a talk about “What is your why?”. I made this the theme of the video. I thought it was a very personal question, one that people would have to look within themselves to find the answer. That’s why I used the double exposure technique, I wanted to show the peoples why inside of them. I went with the white background to ad an ethereal feel. The final scene is the CEO of the company.

My inspiration for this video was the fantastic work of Paul Trillo and his work on the American Eagle Outfitters Denim X Director’s Cut commercial.

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